Online ratings and reviews may seem like a good way to see what other consumers think of a product but they can be to simplistic and misleading, research shows.
Articles on Shopping
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Unlike vision or touch, sound is much more difficult to control or avoid; music in particular spills across thresholds and intrudes into situations where it is unwelcome.
Does the secret to romantic sales success actually lie in an appeal to our cynicism?
The upmarket store is reining in expansion but doubling down on value-added for its core clients.
The expensive things we buy say a lot about our identity, the way we think, and how we feel.
Back in 1663, it was all about staff getting the day off, now it’s all about boosting the coffers of the major stores.
Stores are engaged in an arms race to make online shopping less of an impersonal chore.
Customers who make purchases under pressure don’t use the usual 10-day cooling-off period given under law, new research finds.
Black Friday and Cyber Monday start the frenzy of Christmas spending. Don’t let them lure you in with their deals.
While some pundits claim the much-hyped shopping day that follows our Thanksgiving feasts has lost its relevance, the reality is a lot more complicated, as four important facts show.
John Lewis’ Christmas ad is highly anticipated and guaranteed to get Britain spending.
More supermarkets are starting to stock “phantom brands”- private label products without any reference to the business’ brand or logo.
Some of the bigger grocery retailers are moving away from convenience stores because of increased costs, difficulties reading the market and cannibalisation.
The time may be ripe for a South African raid on the UK’s discounted high street.
It turns out unit pricing really is a handy tool to save money, so why are we still not using it?
Shoppers have had it with supermarket science and instead are embracing more holistic styles of eating.
We want products that last, it’s up to manufacturers to provide us with the information we need to buy them.
You’re no mug right? Think again. We all get fooled by anchoring, and probably use it ourselves as well.
When a High Street stalwart falls by the wayside, don’t rush to mourn the slow death of town centre shopping.
Shopping for a gold ring? New guidelines seek to be the rough equivalent of Fair Trade for small-scale gold mining.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Consumer Psychology, Anglia Ruskin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Associate Professor of Marketing, University of Technology Sydney
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Emeritus Professor of Marketing, University of Birmingham
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Assistant Professor, Faculty of Business, University of New Brunswick
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Marketing Professor
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Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Business, Boston University
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Senior Lecturer of Marketing, Swinburne University of Technology
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Lecturer in Law, Lancaster University
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Associate Professor in Operations and Supply Chain Management, University of Southampton
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Professor of Accounting, University of Portsmouth