Eight simple tips to prevent shopper’s remorse.
Articles on Black Friday
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Black Friday is a psychological event, carefully designed to take advantage of how your brain makes decisions. But you can stay one step ahead this sales season.
During the pandemic, retailers used generous return policies to win over shoppers. Now, those policies are costing them billions – prompting a widespread rethink.
The consumer watchdog has warned retailers it will be on the lookout for a range of misleading sales tactics, from fake countdown clocks to hard-to-read fine print.
The art of looking away from the deal.
Sociologist Tom Vickers tells what happened – and how Amazon reacted – when workers won a vote on official recognition in Coventry. Listen to The Conversation Weekly podcast.
Retailers leverage our ‘fear of missing out’ to encourage us to buy more. As a shopper, it’s important to design a strategy that serves your own best interests.
An economist swears by this technique.
The Victorians were driven to care for their clothes for reasons of thrift, economy and to prevent waste.
Spoof advertising, rooted in environmental concerns, use humour and poetry to grab attention.
With the state of the economy unclear, shoppers seem hesitant to get too festive, too fast.
A fear of missing out and a need to belong are strong motivators when it comes to scooping up goods at bargain prices.
Research supports an affordable and meaningful alternative to high street sales.
The rising cost of returned products is a burden on Britain’s retailers and the environment.
A new survey suggests three ways consumers are behaving like the US economy is in crisis, which may become a self-fulfilling prophecy.
Black Friday, Christmas, and other ‘shopping events’ take a toll on the temporary workers hired to get purchases to consumers.
We reviewed hundreds of documents and reports on workplace safety in Amazon warehouses.
It’s hypocritical for retailers to make carbon pledges with one hand and continue pushing consumerism with the other.
Most people do it online – here’s how to buy without wreaking havoc.
There is a lot to consider when buying a new pair of headphones. A professional musician and acoustics researcher explains how the science of sound and quirks of human hearing make for a great listening experience.
Top contributors
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Associate Professor of Business, Boston University
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Professor of Consumer Psychology, Anglia Ruskin University
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Professor, North Dakota State University
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Associate Professor of Marketing, Michigan State University
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Associate Professor in Sociology and Director of the GMB-NTU Work Futures Observatory, Nottingham Trent University
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Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University
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Emeritus Professor of Marketing, University of Birmingham
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Lecturer in Marketing, Newcastle University
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adjunct professor, School of Psychology & Public Health, La Trobe University, La Trobe University
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Senior Lecturer in Marketing., Edge Hill University
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Academic Head of Enterprise Management Track and Senior Lecturer of Marketing, MIT Sloan School of Management
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Lecturer, Australian National University
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Assistant Professor of Marketing, New York Institute of Technology
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Assistant Professor of Criminal Justice and Cybercrime, University of Alabama
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Associate professor, Toronto Metropolitan University