If online retailers can tell when someone is drunk, perhaps they shouldn’t simply take the cash.
Articles on Online shopping
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As AI makes advertising more personal and persuasive, mindful shopping habits could help consumers stay in control.
A fashion academic recalls her time working at the iconic store in the 1990s, when it was at its fashion-forward peak.
Even when an app is free, there are downsides to watch out for – including how your choices can help advertisers better target you in real life.
Showing one product, but pairing it with the price of a different product, is common on online shopping sites. It’s not just wasting your time: it can be illegal.
Can consumers be confident the products we buy online now are safe? Not really. Changing the law to catch up with other countries would help.
Business is booming for fakes, worth at least US$467 billion a year worldwide. But some fake products can pose serious health risks to unsuspecting buyers.
Dynamic pricing is already changing the final cost of clothing. Some prices are rising, but others are falling.
A multi-billion dollar industry is putting cash back in consumers’ pockets. But there’s a catch.
‘Free’ shipping sounds like a much better deal than paying for it. But here’s what to consider before placing your next order.
AI wants to get to know you better, and then sell to you.
If AI can be built to increase consumption, then the opposite is also possible.
Black Friday is a psychological event, carefully designed to take advantage of how your brain makes decisions. But you can stay one step ahead this sales season.
The consumer watchdog has warned retailers it will be on the lookout for a range of misleading sales tactics, from fake countdown clocks to hard-to-read fine print.
Businesses spend heavily to secure the spot on your social media feed, and that investment has to be recouped.
AI-powered shopping is now live in the US and aiming to roll out overseas. So how does it work? And what are companies like Google planning to launch next?
The success of e-commerce platforms Temu and Shein is based on highly effective marketing tools. Artificial intelligence has become a major lever for building customer loyalty.
In August, Topshop returned to the runway with their first catwalk show for seven years.
Consumers use online reviews to inform their purchasing decisions, but the reviews can be influenced by many different factors.
It’s not just an IT issue. It should be a core element of any business.]
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Associate Professor of Marketing, University of Technology Sydney
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Professor of Law (consumer protections and credit law), The University of Melbourne
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Senior Lecturer (Associate Professor) in Digital Marketing, Royal Holloway, University of London
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Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
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Associate Professor of Supply Chain Management, Michigan State University
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Professor of Comparative Literature, UCL
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Professor of Accounting, University of Portsmouth
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Professor of Marketing and Product Innovation, Brock University
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Senior Lecturer of Marketing, Swinburne University of Technology
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Professor of Retail Studies, University of Stirling
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Senior Lecturer in Economics, Lancaster University Management School, Lancaster University
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Subject Area Coordinator - Entrepreneurship & Innovation, Queensland University of Technology
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of Operations Research, Brock University