Liudmila Tarabashkina

Liudmila (Mila) Tarabashkina is a Senior Lecturer at the University of Western Australia (Marketing Department). Her research areas include: sustainable consumption, consumer errors in judgement, consumer psychology, visual/linguistic manipulation, and corporate social responsibility.

She specialises in experimental design and quantitative data modelling and analytics. Her research with consumers has resulted in publications focusing on advertising persuasion, fast information processing, food consumption and decision-making.

Prior to her academic career, she worked as a marketing research and strategy consultant focusing on data-driven decision-making.