Encountering a website that seems like it was designed to frustrate might leave you saying ‘there oughta be a law,’ but to have a case you need to show that the site tried to swindle you.
Articles on Marketing
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This court decision will have huge ripple effects right across Australian retail – and petrol retailers in particular should be on notice.
Ads from the 19th and 20th centuries shows how the industry has long tried to promote coal as clean and even healthy, despite evidence to the contrary.
Some industry-funded clinical trials show signs of being designed to market drugs rather than to test them for their safety and effectiveness. Detecting these studies remains difficult.
KitKat’s success proves we have moved beyond the era of one-way communication and into the era of “navigating moments”.
Fashion brands promise sustainability. But a formal investigation into Lululemon reveals a deeper problem: green claims that no one is required to prove.
Fashion made out of recycled polyester mostly uses plastic bottles. That’s not a good thing.
People who interacted with different AI chatbots in a study didn’t realize the bots were including veiled advertising in their replies
These cases will set the rules for what ‘truth in advertising’ means in Australia – and how closely buyers will need to beware discount price claims.
Many alternatives to animal leather – even the ones made with plants – are plastic‑based composites with short lifespans.
Put on your legal glasses for a moment. Then take our quick quiz to see if you can spot how this medicinal cannabis website bends the rules.
Product reformulations are common in the food industry, and they can be done well, or poorly. Who remembers Doritos with olestra?
Social media has changed the game for real estate advertising. But it creates new risks we need to manage carefully.
From a global clothing brand to our biggest bank, companies that don’t follow the rules on sending marketing spam to Australians have faced hefty fines.
Alcohol labels using artwork, imagery and symbols are designed to appeal to women. Here’s why that’s a problem.
Different types of alcoholic beverages elicit symbolic cues that can influence the choices a person makes about consumption.
Snoop Dogg’s Swansea City investment shows how celebrity capital can reshape lower-league football’s global reach.
New research based on student journalling reveals how American and Chinese cultural standpoints wildly differ in how they make sense of awe.
‘Free’ shipping sounds like a much better deal than paying for it. But here’s what to consider before placing your next order.
In Australia, food labels can be hard to understand, let alone verify. So do we need an overhaul of our current health star rating system?
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney