Nicole Cunningham

Nicole Cunningham is an Associate Professor in the Department of Marketing Management at the University of Johannesburg, South Africa. Her research focuses on consumer behaviour, particularly contemporary marketing trends, digital adoption, and the luxury industry. Her work has been published in several journals, including the Journal of Consumer Behaviour, the Journal of International Retail and Distribution Management, and the European Business Review. Prof Cunningham has presented at numerous conferences both locally and internationally. She supervises Masters and Doctoral students and has edited multiple textbooks used at various higher education institutions in South Africa.