Drew Franklin

Drew is a Senior Lecturer in Marketing at The University of Auckland Business School and also serves as the Business School’s Associate Dean of External Engagement. Before completing both his Master’s and Doctoral degrees at Auckland University of Technology, Drew enjoyed a 12-year career in global business and marketing roles, including sales, marketing, and business development responsibilities in the North American, Western European, Australasian, and developed Asia markets.

Drew’s current research mainly focuses on business-to-business marketing, marketing strategy, and relationship marketing practice, specifically focusing on trust and trust repair. Drew is also interested in industrial marketing functions, such as professional selling and sales management, industrial pricing practice and business buying behaviour. Other current research projects Drew is involved in are seeking to understand the role of technology in business relationships, such as artificial intelligence (AI) and other automated or augmented technologies, and how best we can adopt these tools in practice.