Cassandra France

Dr Cassandra France is a Lecturer in Marketing at The University of Queensland. Her research, informed by industry experience in brand strategy, advertising, and marketing, offers insights into contemporary brand management. She is particularly interested in customer-brand relationships and the societal role of brands. Recent work examines the strategic management of brand purpose and its impact on consumer evaluations. Her research is published in leading journals including Journal of Product & Brand Management, Journal of Brand Management, and Journal of Marketing Management.