Sheri L. Lambert

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Prof Sheri Lambert is a faculty member in the Marketing Department at the Fox School of Business of the Temple University where she teaches Marketing Strategy, Digital Innovation in Marketing and Consumer Buyer Behavior at the undergraduate, graduate, and executive levels. Repeatedly recognized by her students for outstanding instruction, Sheri is a recipient of several awards for excellence in teaching. Professor Lambert is the faculty advisor to Temple University's American Marketing Association (TU AMA) collegiate chapter. In addition, Sheri is Managing Director of the Fox Center for Executive Education partners with organizations to strengthen their management, executive and board-level leadership teams.

Prior to joining the Fox School, she served as Chief Marketing Officer at Big Sofa Technologies and a member of its Global PLC Board. With her executive management and high-level experience, including years of market research consulting engagements in both consumer and B2B sectors across a wide range of industries and methodologies, her areas of expertise are strategic planning, organization, development and management. Sheri has held Senior Leadership positions within some of the world’s largest marketing research consulting firms. Including, Ipsos and Kantar Group. At Ipsos, she was the Global Head and Executive Vice President of the Travel & Leisure Sector and Global Loyalty Practice. At TNS she served as Managing Director of its North America Transportation, Travel & Hospitality Sector and was President of TNS NFO Plog Research Company.

Sheri received her Master of Business Administration in Marketing from the Stephen M. Ross School of Business at the University of Michigan, with an emphasis in Strategic Brand Marketing, and a Bachelor of Science in Industrial Engineering from Purdue University.

Experience

  • 2022–present
    Associate Professor of Marketing, Temple University
  • 2017–2022
    Assistant Professor, Temple University

Education

  • 1999 
    The University of Michigan, MBA
  • 1988 
    Purdue University, BSIE

Publications

  • 2024
    Consumer Insights: Using Ethnography Journals to Analyze Gen Z Consumers in the Hair Care Industry, Sage Business Data Decisions: Marketing.
  • 2021
    Higher Education: Brand Differentiation through Engagement in Challenging Times, Journal of Education Advancement and Marketing
  • 2021
    A Predictable Result: Polls Were Wrong (Again), Now What? , Quirk’s Marketing Research Review
  • 2015
    Thinking Straight about Generational Marketing: Lessons from Analyzing US Consumers’ Vacationing., Academy of Marketing Science
  • 2003
    A Demographic Perspective on US Consumers’ Out-of-Town Vacation Usage and Satisfaction with Commercial Lodging Services while on Vacation, Journal of Travel Research

Professional Memberships

  • American Marketing Association
  • Academy of Management (AOM)
  • North American Case Research Association (NACRA)
  • Marketing Management Association (MMA)
  • WiBE (Women in Business Education)
  • National Business and Economics Society (NBES)

Honours

Lindback Distinguished Teaching Award (Temple University) - 2023; Top 50 Best Undergraduate Business School Professors, Poets & Quants (2021); Excellence in Case-Based Research, Fox School of Business, Temple University (2024, 2023, 2022 and 2021); Andrisani-Frank Undergraduate Teaching Award, Fox School of Business, Temple University (2021)

Contact Sheri for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration