- Senior Lecturer (Associate Professor) in Strategic Marketing, University of Bath
My research interests are gender issues and feminist perspectives in marketing and consumer behaviour and my work is often inter-disciplinary in nature: marketing, consumer behaviour, consumer culture, advertising, branding, media studies and cultural studies. Much of my work explores the ideological underpinnings of cultural and marketplace phenomena.
Experience
-
–presentAssociate professor in Marketing, University of Bath
Education
-
2003Ulster University, PhD in Marketing and Consumer Behaviour
Contact Lorna for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Bath, UK
- Article Feed
- ORCID
- Joined
