- Assistant Professor of Marketing, University of Dayton
My research explores the dynamic and reciprocal relationship between society and the marketplace. How have brands changed to reflect stakeholders' increasing demand for higher-order value? Has firms' emergent sociopolitical role moved the needle on partisan issues? These questions have taken my dissertation into exciting territory, as I explore how stakeholder relationships are built and broken through brands’ expansive role as moral agents and cultural authorities.
Experience
-
–presentAssistant Professor of Marketing, University of Dayton
Education
-
2022University of Oregon, Ph.D. in Marketing
Contact Andrew for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Dayton, Ohio, U.S.
- Article Feed
- Joined