My research explores the dynamic and reciprocal relationship between society and the marketplace. How have brands changed to reflect stakeholders' increasing demand for higher-order value? Has firms' emergent sociopolitical role moved the needle on partisan issues? These questions have taken my dissertation into exciting territory, as I explore how stakeholder relationships are built and broken through brands’ expansive role as moral agents and cultural authorities.

Experience

  • –present
    Assistant Professor of Marketing, University of Dayton

Education

  • 2022 
    University of Oregon, Ph.D. in Marketing

Contact Andrew for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision