It’s time to stop demonising cyclists and cycling activists as elitists — the accusation fails at the first test.
Articles on Marketing
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A new study found that sales went down when salespeople conveyed emotion during their pitch – including expressions of happiness.
Throughout the pandemic we can see that place brands have evolved and those likely to survive are the ones that were already well established to begin with or ones that are more flexible.
Pinterest is the first social media brand to ban weight loss advertisements. Should other companies follow suit?
The federal government’s new adverts ignore decades of research on what makes effective advertising.
The thing that makes hooded blankets comfy and unnaturally soft is also what makes them bad for the environment and our health.
In Australia, a preference for a particular brand of COVID vaccine is likely to change, depending on the latest health advice, and media reports.
Ford’s electric F-150 pickup won’t roll off assembly lines until early 2022, but the company has received thousands of preorders already for a vehicle aimed at the mass market, not eco-buyers.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
The importance of raw cocoa beans to Ghana’s foreign exchange earnings is derailing the development of a viable chocolate industry
This finding was a surprise, since consumers actually seem to think liberals will provide better service.
Without reliable, local and timely data, countries will miss the potential of sugar-sweetened beverage taxation as a public health intervention.
Tension between the government’s economic and public health priorities is preventing stronger fiscal measures to address nutrition-related noncommunicable diseases.
Between 2018 and 2019 Kenya registered a 30% spike in sugar production and an increase in sugar consumption.
Anyone who wants to market to ‘Zoomers’ needs to do their research first.
Banks should consider and integrate women empowerment principles into their corporate social responsibility initiatives.
Rather than focusing on single foods for ‘gut health’, we’re better off having a balanced diet and a healthy lifestyle.
From Queen Elizabeth to Willie Nelson, celebrities have long used their platforms to promote public health information. Why do people trust celebrities for health advice more than the government?
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney