Queen Elizabeth II headed up an impressive global brand, the new king must maintain this success
Articles on Marketing
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Fashion has a notorious environmental footprint, and long-standing fast fashion marketing practices are exaggerating this further.
The size of food images on product packaging plays a key role in exacerbating diet-related illnesses and obesity.
Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.
New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
Competition is hurting charities and the causes for which they raise funds. There must be a better way.
New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
Companies may be using the positive impacts of sport to divert attention from their roles in furthering climate change.
New research shows people experience the ‘endowment effect’ of valuing an object more when they can touch it, even in virtual settings.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
A series of studies shows people taking care of loved ones equate effort with love, making them feel guilty for using a product that reduces that effort.
Fashion designers managing their individual brands while working at renowned companies should strike a balance between benefiting from the affiliation and maintaining their independence.
Our research shows what valuable followers fume about.
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney