Health Canada should revise its cannabis regulations to let producers differentiate themselves from competitors and explain their products to consumers.
Articles on Marketing
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An international volunteer team of marketing, branding, graphic design and media experts collaborated to position Vote From Abroad as a destination for out-of-country American voters.
In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.
According to new research, the demand for products with cultural connotations can result from an appreciation of the culture in question, a desire for discovery… and its simple omnipresence.
New research suggests people who are experiencing physical pain are willing to spend more money than they otherwise would.
Political social responsibility has benefits for parties and candidates across the political spectrum.
Cosmetics companies have agreed to remove racially offensive language from their skin products - but history, in Kenya and South Africa, shows they’ve done the same before.
Brands taking a stand on social issues is no longer remarkable — but that only makes it harder to be authentic.
Beneath the glitz and glamour associated with the advertising industry lie tales of deception.
Some health products haven’t been tested for the benefits that they claim to produce. Blue-light blocking lenses are promoted as helping sleep cycles, but there is no evidence to support this.
The food industry’s tactics are designed to reduce the likelihood of the government adopting global recommendations to tackle obesity.
Policy-makers and public health officials would be wise to consider a modern, data-driven approach and incentives to encourage people to adhere to safety measures in the COVID-19 era.
Big businesses often engage in social activism because they want to sway public policy outcomes. They’re not exclusively trying to appeal to liberal customers.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
Advertising often contains secondary messaging reflecting colonial-era thinking.
The COVID-19 pandemic has cast a harsh light on global commerce in wildlife. But many accounts focus on demand from Asia, ignoring the role of US and European consumers.
Popular social media platforms such as Facebook and Instagram fail to protect children from the marketing tactics of junk food advertisers. This needs to change.
While natural fibre textiles like cotton have generated an environmentally friendly reputation in recent years they might be just as bad as microplastic textiles like polyester and Nylon.
What if lingering in a shop or restaurant is the last thing on your mind? COVID-19 is rewriting the rules of retail.
People are more receptive to a caring tone than fighting talk.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney