Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Articles on Marketing
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Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Amazon’s plan to invest $700 million retraining its workforce signals very soon all jobs will be STEM jobs – and higher education needs to play a bigger role.
2019 marks the 60th anniversary of the world’s most famous doll, Barbie. It’s an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
How sperm bank marketing meets the growing demand for donations.
The Trump Whitehouse’s weaponising of words has won them many battles – but whether ‘molecules of US freedom’ are aimed at foreign buyers or domestic supporters, this marketing ploy misses the mark.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
According to a recent report, 30 per cent of web-browsing sessions will soon be done without a screen. Voice-enabled searches are becoming the norm, and that’s a problem for the food industry.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Robocalls are common and becoming increasingly frequent. A scholar explains how they work, and why they’re such a pain.
With more and more brands claiming to be “luxury”, historical players have begun to rethink their use of the term.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The problems from a disappointing gift don’t end once you’ve awkwardly thanked the giver and tossed the wrapping paper.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Many of the low-income people who do use VeggieBook after downloading it at food pantries are eating more nutritious meals, often with more focused family time at the table.
Most people consider themselves canny shoppers – but we’re all human.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?
The link that Ronald McDonald House creates between itself and sick children is not just positive, it is sacrosanct.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney