We should remember past disasters - such as the 1939 Black Friday bushfires in which 71 people died - and learn from them.
Articles on Marketing
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The run up to Black Friday is often shrouded in secrecy, which makes buying things on the day a lot more frenetic.
Psychological ownership is that feeling that someone stole ‘your’ parking spot or nabbed the last sweater you had your eye on. We have a tendency to get territorial when we feel it’s been violated.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
Breathless press releases, over-interpreted meta-analyses and other ‘crud factors’ mean that weak research results can get overhyped to the public. It’s time for a cultural change in the social sciences.
Big data is all the rage in management circles and beyond, yet little is said about the understanding needed with such voluminous data. An important lesson can be learned from ethnographic research.
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Research shows that consumers don’t like it when businesses make money. Why?
The Canadian government is currently drafting regulations on plain packaging for cigarettes. Tobacco companies are trying to weaken the regulations via lobbying and misleading PR campaigns.
Gap’s recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today’s WNBA stars receive.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
Price discrimination is a strategy companies use to charge different prices to consumers for the same or similar product or service. How does it work?
Things and experiences that once seemed so enjoyable usually grow dull over time, something known as hedonic adaptation. Chopsticks offer one way to get some of that pleasure back.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Is £26,000 on sausage rolls money well spent?
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers’ values.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney