Trying to keep cool this summer while not blowing the power bill? A new mobile game aims to encourage energy efficiency - and research shows it can be more effective than simple advertising campaigns.
Articles on Consumer behaviour
Displaying 81 - 100 of 105 articles
A retail scholar explains what drives consumers to behave badly on one of the busiest shopping days of the year.
The success of the plastic bag ban announced by Australia’s big two supermarkets will hinge on whether they can persuade customers to change an engrained behaviour - without annoying them.
The old adage that ‘sex sells’ is past its sell-by date, as consumers now sport a more socially-conscious mindset.
“Shaming campaigns” have been successful in attracting attention to transnational issues like inhumane working conditions and environmental degradation. But shaming guilty corporations is only the first step.
Would a chance to win a big cash prize make you more likely to recycle your old drinks bottles? Economic analysis suggests so.
Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…
Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.
Just as with all the earlier versions of the iPhone, rumours abound about what Apple will announce this week in relation to iPhone 6 – new screens, different sizes, powerful chips, faster processing and…
Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly…
Currently 38% of Australian retailers are “laggards” in conducting online commerce, specifically in the area of customer…
Marketers are able to more effectively create brand relationships with children through online channels rather than traditional…
Streets in which murders have occurred experience major value decreases across all homes. Researchers from the University…
Consumers are willing to pay for food portion sizes based on their label, even when both offer the same quantity. Researchers…
Australian households currently pay the second highest “honesty tax” in the world at $290 per household per year, levied by retailers to offset the $AU1.86 billion in losses they incur from customer theft…
The notion of ‘pay it forward’ prompts people to pay more for others than they would for themselves, according to study analysing…
Disclosure of paid product placement in television sitcoms decreases how much these products influence consumer behaviour…
The discount label is a familiar sight in UK shops. Everything from expensive televisions to supermarket essentials now seem to be offered for less than their original prices. But how often is the discount…
Compared to westerners, Asian consumers are variety seekers. Their frequent store-hopping has presented western supermarkets with a difficult conundrum. Follow the same strategy that worked well with loyal…
In the financial crisis and long global recession, millions have been forced to change their lifestyles to get by. When jobs, homes or businesses have been lost, many have had to change habits, hobbies…
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Associate Dean, School of Business and Law, Edith Cowan University
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University
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Lecturer (Assistant Professor), Queensland University of Technology
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PhD student, University of Sydney
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Associate Professor, Queensland University of Technology
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Marketing Professor
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Emeritus Professor of Marketing, University of Birmingham
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Emeritus Professor, University of Tasmania
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Professor, School of Veterinary Science, University of Sydney
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Professor of Consumer Psychology, Anglia Ruskin University
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Senior lecturer, Queensland University of Technology