Daniela Spanjaard

Daniela's background comes from industry experience working for multinational market research agencies specializing in Fast Moving Consumer Goods in various account management positions. She has expertise in a wide range of market research methodologies, building client relationships, and assisting companies with their brand management programmes. She has worked with both sales and marketing teams at all levels, aiding in developing long-term growth via marketing information and business strategies.

Transitioning to academia, her work experiences have been used to apply the marketing theory to the realities of the corporate environment, particularly in consumer ethnographic studies.

She has extensive curriculum design and development experience. She has led multiple teams in revisioning the student experience with a specific focus on graduate employability via the application of experiential learning.