- Marketing PhD Candidate, The Ohio State University
Chris is a fifth-year doctoral candidate in marketing. He will join the University of South Carolina as an assistant professor in the Fall of 2016.
Chris is advised by Rebecca Walker Reczek. In his dissertation, he empirically investigates how behaviorally targeted advertisements affect consumer self-perceptions and behavior.
Prior to joining the PhD program, Chris received a Bachelor’s degree in English from Penn State University. To view a current CV or get in touch with him, please visit his website at www.casummers.com
Experience
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2011–presentMarketing PhD Candidate, The Ohio State University
Education
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2008The Pennsylvania State University, B.A.
Publications
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2014Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly-Determined Marketing Outcomes, Journal of Consumer Research
Professional Memberships
- Association for Consumer Research
- Society for Consumer Psychology
- American Marketing Association
Contact Christopher for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Website
- Article Feed
- Joined