Articles on TikTok

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Working as a social media marketer often means a digital detox is impossible, whether at your job or in your personal life. Elisa Ventur on Unsplash

The hidden burnout crisis facing social media marketers

More than 2 in 5 social media marketers say they plan to leave their job within two years, and many cite insufficient mental health support from supervisors.
Sarazh Izmailov/Pexels, The Conversation

We analysed the TikTok history of 142 men. Here’s what it taught us about the manosphere

Three videos, three very different messages about masculinity and health. New research shows this is how the manosphere finds young men.
Actress and writer Issa Rae speaks at the Fast Company Innovation Festival in New York in 2024. Her new microdrama, ‘Screen Time,’ has already garnered over 100 million views. Eugene Gologursky/Getty Images for Fast Company

TikTok’s popular microdramas shrink TV into bite‑sized chunks

As TikTok invests in short-form scripted series, it’s leaning into the same storytelling, advertising and viewing habits that defined television.
Tarot readings can encourage self-reflection. But what happens when you turn to AI to interpret the cards? Ilya S. Savenok/Getty Images for Sally Hansen

How tarot readers are using AI – and what it says about our growing reliance on chatbots for emotional support and advice

Our engagement with AI is at a crossroads: Will we treat it as an all-knowing oracle or as a tool to expand our own way of seeing the world?

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