New research shows that YouTube is used not just as an occasional supplement, but as a staple of classroom instruction.
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Over 60% of middle and high school students we surveyed from 2021-2024 said they wanted to be social media influencers, or picked their future careers online.
Video essayists on YouTube are trying to beat the manosphere at it’s own game. Here are five insightful channels to watch.
The Backrooms horror legend began as an anonymous 4chan post in 2019. Now it’s an A24 film by director Kane Parsons – just 20 years old.
Although Jimmy Donaldson might have you think otherwise, exploiting people for entertainment can’t be morally offset by doing good elsewhere.
The Doors, Kraftwerk and now Justin Bieber: artists have a long history of playing around with the meaning of ‘live’ performance.
MAP, NOMAP and 764 are among the coded terms that all speak to pedophilia. Here’s how families can stay ahead of the risk.
Big Tech is facing a ‘Big Tobacco’ moment. To regulate social media effectively, we need to understand the teenage brain.
More people are watching podcasts and more thought is going into visual elements of this audio format than ever.
The case was the first of its kind. But it won’t be the last.
Some Afrobeats songs use moral language that softens and normalises cybercrime.
Big tech companies argue their platforms are communication tools not traps, and that addiction is a mischaracterisation of high engagement.
This moment may be less about YouTube overtaking the BBC, and more about where BBC content now lives – and how it is experienced, remembered and understood.
Nigerian pop stars are often accused of singing about love and money and ignoring social issues. Falz isn’t one of them.
The most prominent news creators on social media and video networks are men and YouTube is the most important platform for them.
ChatGPT has dramatically altered how people retrieve information, muscling aside Google search as the first stop on the hunt for answers.
The skit economy is estimated to be Nigeria’s third-largest entertainment sector, with a net worth of over US$31 million.
MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.
As universities retreat, platforms like YouTube have increasingly stepped in as a political educator.
Ms Rachel’s YouTube channel Songs for Littles combines music and play to help toddlers learn.
Top contributors
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Associate Professor of Screen Media, Victoria University
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Distinguished Professor of Media and Communication, Queensland University of Technology
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Professor of Internet Studies, Curtin University
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Associate Professor in Media, RMIT University
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Lecturer, Learning & Teaching Innovation, Flinders University
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Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
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Clinical Professor of Communication, USC Annenberg School for Communication and Journalism
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Reader in Marketing, Cardiff University
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Associate Professor of Public Policy, Communication, and Information, UMass Amherst
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Director of the Brechner Center for Freedom of Information, University of Florida
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Professor of Marketing, Cardiff University
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Associate Professor of Communication and Media Studies, Pace University
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PhD Candidate, Department of Kinesiology; Epidemiogist at Henry Ford Health, University of Windsor
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University Professor of Economics and Public Policy, Carnegie Mellon University
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PhD Candidate, Arts Technology and Innovation, University of East London