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What political ads are Australians seeing online? Astroturfing, fake grassroots groups, and outright falsehoods

New data shows how groups with benign-sounding names like ‘Mums for Nuclear’ are running political ad campaigns online. But they don’t even have to be truthful.
Sen. Cory Booker speaks to reporters in the Senate Chamber after delivering a record-setting floor speech at the U.S. Capitol on April 1, 2025. Tasos Katopodis/Getty Images

Cory Booker’s long speech offers a strategy for Trump opponents in a fragmented media landscape

The length of Booker’s speech grabbed headlines, but the senator’s media strategy helped sustain attention afterward while disrupting Trump’s public spotlight.
Independent MP Allegra Spender, Prime Minister Anthony Albanese and Independent MP Monique Ryan with influencers Abbie Chatfield, Hannah Ferguson and Ozzymanreviews. Flavio Branceleone/AAP,Lukas Coch/AAP, Mick Tsikas/AAP instagram.com/cheekmedia.co, instagram.com/ozzymanreviews, instagram.com/abbiechatfield, The Conversation

Social media is the new election battleground. Is embracing influencers smart, risky or both?

Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang at a time?
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NZ’s Broadcasting Act is as old as Video Ezy. We need media reform for the streaming age

Government proposals for media reform are long overdue. But it’s also time for a bold strategic rethink to connect local creators with the right audiences.

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