Rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work with innate human flaws.
Articles on Marketing
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Until late November, Bali’s high economic dependence on tourism led its Tourism Board to dismiss the dangers of the Mount Agung volcano. This severely undermined the reputation of destination Bali..
Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
With the retail industry struggling, the need to lure people into spending has never been greater.
Nonprofit fundraisers have long relied on matching funds to encourage giving without knowing if they work. Research suggests one way to make the most out of challenge gifts from big donors.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Why do so many people queue overnight (or longer) for an over-priced, at best incrementally-changed gadget?
Scholars have started to investigate what it really means to be middle class in Africa.
The way children make choices about candy on Halloween tells us a lot about human psychology.
From the sounds of some brands’ marketing, you may be forgiven for believing that bespoke shoes are just a footstep away.
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
Many of the online testimonials you might read for dentists and other health professional can not only mislead, they can be illegal.
Colour can have surprising effects on us, which we are only now beginning to understand.
Our behaviour is far more selfish than we might like to believe.
President Trump’s fiery speech at the United Nations received a mostly subdued response from world leaders and others. Is there a risk we’re becoming complacent?
Weather has an impact on the sales of certain products, and new research shows that timely adjustments in price and advertising can make it possible for firms to increase profits.
Hedonism has a complex relationship with binge drinking – part cause, part solution. Here’s why.
Business Briefing: the ‘get rich quick scheme’ influencing what you buy
The Conversation19.6 MB (download)
Even though online influencers might not be overtly endorsing a product, advertisers will still pay a lot to have something featured, even subtly, in a post.
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Emeritus Professor of Marketing, University of Birmingham
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Professor of AfroEurasian Sport, EM Lyon Business School
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Assistant Professor, Faculty of Business, University of New Brunswick
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Senior Lecturer in Marketing, University of Nottingham
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Associate Professor of Quantitative Marketing and Analytics, Binghamton University, State University of New York; Indiana University
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Professor of Markets, Business, and Society, University of Bath
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Professor of Operations Research, Brock University
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Professor of Marketing, The Ohio State University
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Professor of Public Health Policy, Deakin University
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor, University of Technology Sydney