The most prominent news creators on social media and video networks are men and YouTube is the most important platform for them.
Articles on Influencers
Displaying 21 - 40 of 146 articles
By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.
Culture wars once arose from impromptu events that struck a nerve among Americans, but they are now started by partisan agitators who introduce them to politicians and watch them take hold.
Pretty isn’t always profitable.
Creators who conceal financial support while weighing in on matters of interest to their funders are falsely presenting themselves as independent voices.
Tradwives influencers’ throw-back aesthetics mask a divisive ideology about women’s roles, two scholars of extremism explain.
Excluded from a male-dominated art world, women artists in early 20th-century London pioneered their own social networks.
Why false cancer claims feel true and what to do about it.
The weighted blanket craze explained by someone who read the research.
Most of us will, at some point, eat and drink certain things to impress others. This is usually fine, but in some cases can become a problem.
Travellers have been killed in search of the perfect shot – selfie parks may be controversial but they should at least keep tourists safe.
For decades, Malaysia and the US have enjoyed a mutually beneficial relationship. Could that be changing?
Coolness has changed. Today it’s about being extroverted, hedonistic, adventurous, open, powerful and autonomous.
Regulators suspect some social media accounts have broken the law by giving unlicensed financial advice. Here’s how to avoid them.
The latest Digital News Report shows Australians are still avoiding traditional media, but are highly sceptical of social media players.
They might seem like harmless fun but in fact they can reinforce dangerous ideas about food, weight and body image.
Kris Jenner’s ‘new’ face sparked myriad headlines about how she can look so good at 69. It’s the latest iteration of our obsession with people who appear ageless.
Are social media influencers villains exploiting their audiences, victims of an unregulated industry or champions driving positive change?
Health influencers – perhaps including Health Secretary RFK Jr. – are promoting the chemical as an elixir that improves memory and focus. But evidence for these claims is thin.
It’s not unusual in the social media era for young people to become famous. But fame is complicated – especially when you’re still growing and forming your identity.
Top contributors
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Lecturer, Learning & Teaching Innovation, Flinders University
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Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
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Professor of Internet Studies, Curtin University
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Associate Professor of Advertising and Public Relations, University of Georgia
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Professor, Management, University of Bath and Professor of Marketing, Concordia University
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Senior Research Fellow in Public Health, The University of Queensland
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Postdoctoral Research Associate, University of Virginia
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Reader in Marketing, Cardiff University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
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Principal Academic in Marketing, Bournemouth University
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Reader (Associate Professor) in Sociology, City St George's, University of London
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Senior Lecturer in Sociology, University of Essex
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Reader in Digital Media Studies, Cardiff University