Behind the expertly folded linens and immaculate tables lies something more – and a new Netflix documentary promises insights into Martha Stewart’s extraordinary life.
Articles on Influencers
Displaying 61 - 80 of 146 articles
Social media can bombard teenagers with all kinds of content that promotes unrealistic and often unachievable body standards.
‘New farmers’ have made the virtues and pleasures of rural life go viral. But with any new big thing on social media, the emerging online popularity comes with a big asterisk.
The ‘trad wives’ of social media, like Christian fiction writers, rely on a romanticized image of white, westernized femininity.
Customers are unimpressed by middling support for diversity, new research shows.
The items people wear, buy and wave at the convention are key pieces of American history.
The model and mother of three makes meals entirely from scratch on TikTok – with some labelling her content as ‘rage bait’.
Caryn Marjorie made $70,000 a week from her AI doppelgänger – until things got weird
There’s a lot of graft behind the glamour.
Social media has transformed how we connect and communicate online — affecting even how we get health information.
The idea of passive income is often glamorized, but the reality is that many of these ventures require significant effort.
New documentary about Nickelodeon, Quiet on Set, highlights how we don’t keep child stars safe. In the age of social media this is an even bigger problem.
For some musical artists, TikTok has become a beacon in an otherwise dismal digital streaming landscape.
How do we distinguish between valuable information from legitimate health experts, and pseudoscientific nonsense from unscrupulous wellness influencers?
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
Times have changed. While in decades past we watched anti-smoking campaigns on TV, we now need anti-vaping messages on TikTok.
The Home Office has proposed paying influencers to discourage migrants from coming to the UK.
While the Ruby Franke case is an extreme example, it raises important questions of sharing children’s lives online.
Our study found that parasocial relationships can turn sour, with love and adoration replaced by feelings of hostility and even hatred.
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Top contributors
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Lecturer, Learning & Teaching Innovation, Flinders University
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Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
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Professor of Internet Studies, Curtin University
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Associate Professor of Advertising and Public Relations, University of Georgia
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Professor, Management, University of Bath and Professor of Marketing, Concordia University
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Senior Research Fellow in Public Health, The University of Queensland
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Postdoctoral Research Associate, University of Virginia
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Reader in Marketing, Cardiff University
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Senior Lecturer in Marketing, Lancaster University
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Professor of Marketing, Cardiff University
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Principal Academic in Marketing, Bournemouth University
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Reader (Associate Professor) in Sociology, City St George's, University of London
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Assistant Professor - Faculty of Information and Media Studies, Western University
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Senior Lecturer in Sociology, University of Essex
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Reader in Digital Media Studies, Cardiff University