Despite backing from the Murdoch-owned papers, the Coalition didn’t win the election. But it’s more complicated than simply old media versus new media.
Articles on Influencers
Displaying 41 - 60 of 146 articles
Popular Chinese apps WeChat and RedNote are a tool for political campaigning – but such content is banned. Here’s how parties work around it, including by avoiding proper disclosures.
Snark subreddits act as a regulatory guardrail in an industry that has gone largely unchecked.
Online influencers are not governed by laws that regulate political content, and as such, can be leveraged to spread campaign content.
Politicians are on the campaign trail in real life and online. Can they win their way to parliament, one piece of Gen Z slang at a time?
Boys and young men may feel more comfortable, less judged and more valued if they can see themselves in the people who support them.
Telling people to ‘just say no’ to drugs has never worked. Better education and awareness of the harms is key.
‘Momma’s right here and she’s pissed’: influencers can show wildlife to their audience without traumatising baby wombats
The IRS hasn’t issued clear guidance for them yet.
The success of the world’s biggest online video platform has been down to several key innovations.
The Netflix series follows the rise and fall of Gibson, as Aussie blogger who claimed natural methods had helped her overcome ‘malignant brain cancer’.
With 3.3 million followers on TikTok, Ekezie is not only educating non-African users about the continent, she’s also making them the butt of the joke.
Unboxing videos are popular – earning children as young as two thousands of followers and, potentially, big money. But there are also challenges and risks for these pint-sized content creators.
As trust in traditional media declines, populist influencers and journalistic ‘newsfluencers’ are gaining power.
Trust in media is low, and more Americans are avoiding traditional sources of news. Instead, they are turning to social media influencers and trusted messengers in their own community.
Improv theater is known for improvisation, audience participation and riffing on memes and stories circulating on social and traditional media – all hallmarks of right-wing media.
Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
Dogecoin’s rebound – after several years of devaluation and disrepute – reveals the extent to which community, attention and hype undergird the investment.
By appearing on their shows, Trump effectively secured their personal endorsement and a direct line to their loyal fanbases.
Family vlogging can seem benign, even heartwarming. But kids can’t consent to appear in these videos − and, in most states, have no claim to any of the earnings.
Top contributors
-
Lecturer, Learning & Teaching Innovation, Flinders University
-
Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
-
Professor of Internet Studies, Curtin University
-
Associate Professor of Advertising and Public Relations, University of Georgia
-
Professor, Management, University of Bath and Professor of Marketing, Concordia University
-
Senior Research Fellow in Public Health, The University of Queensland
-
Postdoctoral Research Associate, University of Virginia
-
Reader in Marketing, Cardiff University
-
Senior Lecturer in Marketing, Lancaster University
-
Professor of Marketing, Cardiff University
-
Principal Academic in Marketing, Bournemouth University
-
Reader (Associate Professor) in Sociology, City St George's, University of London
-
Assistant Professor - Faculty of Information and Media Studies, Western University
-
Senior Lecturer in Sociology, University of Essex
-
Reader in Digital Media Studies, Cardiff University