Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from reality.
Articles on Shopping
Displaying 41 - 60 of 275 articles
Selling products without packaging can lead to anti-environmental outcomes. It can also pose risks to hygiene and health.
Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven consumption.
Though still in its early stages, the ‘Buy Canadian’ movement is already delivering promising results across the retail sector.
Does the Buy Canadian movement represent lasting change in consumer behaviour, or is it just a temporary response to geopolitical tensions?
Personalising luxury items with a customer’s name offers a sense of exclusivity, but new research reveals a hidden downside – it can add to fears of being judged as ‘showy’ and less friendly.
Even those consumers who said they usually don’t return any products often reacted negatively during an experiment that simulated what happens when shoppers face stricter rules.
AI shopping agents are coming. They could hunt for deals, find the right items and even make purchases – if you trust them to ‘get’ you, protect your privacy and not coax you into buying too much.
By playing with scale, Massey brings new attention to everyday objects.
Your online shopping does not have to be detrimental to the planet.
The art of looking away from the deal.
Retailers leverage our ‘fear of missing out’ to encourage us to buy more. As a shopper, it’s important to design a strategy that serves your own best interests.
There is a trade-off between the level of personalisation we want, and the amount of data we are willing to give.
No one wants to spend their hard-earned money on a dud product, so we’ll seek advice from strangers. Online reviews can help – but often lead us down the wrong path.
The department store needs to improve its performance.
There has been quite a bit of research on online product reviews that try to sway consumer sentiment, but new research looks at reviews that are instead a form of entertainment.
What you buy at the grocery store can predict whether you pay your credit card bills on time, new research suggests.
‘Underconsumption core’ is a trend that challenges overconsumption by encouraging people to maximize the utility of their purchases and buy only what they truly need.
The scanning of a package of gum in an Ohio grocery store in 1974 marked the beginning of an era.
When boomers pick out an article of clothing for the elderly, they consider not only the practical aspects like comfort and ease of care, but also how the item will make them feel.
Top contributors
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Professor of Consumer Psychology, Anglia Ruskin University
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Associate Professor of Marketing, Tasmanian School of Business and Economics, University of Tasmania
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Associate Professor of Marketing, University of Technology Sydney
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Emeritus Professor of Marketing, University of Birmingham
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Assistant Professor, Faculty of Business, University of New Brunswick
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Marketing Professor
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Senior Lecturer in Marketing; Associate Head (Global), University of Portsmouth
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Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
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Associate Professor of Business, Boston University
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Senior Lecturer of Marketing, Swinburne University of Technology
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Lecturer in Law, Lancaster University
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Associate Professor in Operations and Supply Chain Management, University of Southampton
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Professor of Accounting, University of Portsmouth