Articles on E-commerce

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Millions of users in France visit Temu’s website every month. As with Shein, this success is no accident. Koshiro K / Shutterstock

AI and online shopping: how Shein, Temu and others get you hooked

The success of e-commerce platforms Temu and Shein is based on highly effective marketing tools. Artificial intelligence has become a major lever for building customer loyalty.
Altogether, counterfeit goods made up “approximately $467 billion” in global trade in 2021, according to the latest data in a 2025 report from the Organisation for Economic Cooperation and Development (OECD). Ahmad Faizal / Shutterstock

Counterfeit Chanel, Louis Vuitton and Hermès bags from China: examining an online phenomenon and its risks for consumers

False video ads for French luxury bags made in China promised unbeatable prices. Buying a fake may come with a potentially high cost.
This looks good: in just a few years, Temu has risen to fifth place among e-commerce sites in France. Audioundwerbung/Shutterstock

The secret behind Temu’s rock‑bottom prices

The Chinese e-commerce platform has emerged as a major player in the market. Critics claim its ultra-competitive pricing relies on unfair practices. Yet its success stems from a powerful business model.

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