Gediminas Lipnickas

Gediminas (Ged) is a marketing specialist and lecturer at the Adelaide University, with expertise in consumer behavior, innovation, and strategy. An award-winning teacher and industry consultant, his work explores how people engage with brands, technology, and markets in rapidly evolving social and commercial environments. Ged’s current research interests include the impact of digital platforms on consumer decision-making, the ways innovation can drive fundamental market change, and how markets emerge in unexpected spaces, such as the trade and manufacture of counterfeit goods.