Katie Mehr

I am an Assistant Professor in the Marketing, Business Economics, and Law department at the Alberta School of Business at the University of Alberta. I earned my Ph.D. from The Wharton School at the University of Pennsylvania in May 2023.

My research focuses on understanding consumer behaviour. Thus far, I have pursued two broad research streams. In my first stream of research, I explore how consumers rate products and experiences, and how they draw inferences from other consumers’ ratings. I ask questions like: How does the way we ask consumers to provide ratings affect the ratings they give? Or how do updated reviews affect consumers' product perceptions? In my second stream of research, I study motivation and prosocial behavior. Here, I ask questions like: How do streak incentives affect persistence? And how do discounts contingent on prosocial behaviour (e.g., donations) affect purchases?