Hovig Tchalian

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I'm a faculty member at the USC Marshall School of Business, in the Lloyd Greif Center for Entrepreneurial studies.

I study how the social conversation around new technologies helps or hinders their adoption. For example, I study the century-long efforts of making electric vehicles market viable. I also study how perceptions of authenticity around specialty products like high-end coffee and whiskey impact their markets.

Experience

  • 2021–present
    Associate Professor of Clinical Entrepreneurship, Marshall School of Business, University of Southern California

Education

  • 2008 
    UCLA Anderson School of Business, MBA
  • 2005 
    UCLA, PhD
  • 1991 
    UCLA, BA

Publications

  • 2019
    Topic modeling in management research: Rendering new theory from textual data, Academy of Management Annals
  • 2019
    Microfoundations and recursive analysis: A mixed-methods framework for language-based research, computational methods, and theory development, Research in the Sociology of Organizations
  • 2013
    Bureaucracy (Volume Entry), Sociology of Work

Professional Memberships

  • Academy of Management
  • American Sociological Association

Contact Hovig for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision