Colleen P. Kirk

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My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.

Experience

  • 2019–present
    Associate Professor of Marketing, New York Institute of Technology
  • 2016–2019
    Assistant Professor of Marketing, New York Institute of Technology
  • 2012–2016
    Assistant Professor of Marketing, Mount Saint Mary College

Education

  • 2012 
    Pace University -- Lubin School of Business, D.P.S., Marketing and International Economics

Publications

  • 2018
    Property Lines in the Mind: Consumers' Psychological Ownership and Their Territorial Responses (with co-authors Joann Peck and Scott D Swain), Journal of Consumer Research, Volume 45, Issue 1, 1 June 2018, Pages 148–168, https://doi.org/10.1093/jcr/ucx111
  • 2015
    How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online? A Model for Predicting Consumer Attitudes and Intentions to Use Digital Information Products (with co-authors Larry Chiagouris, Vishal Lala, and Jennifer D. E. Thomas), Journal of Advertising Research, Volume 55, Issue 1, March 2015, 1-14, DOI: 10.2501/JAR-55-1-000-000

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