Sheau Fen (Crystal) Yap

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Crystal is an Associate Professor specializing in health marketing and consumer well-being at the Auckland University of Technology. Her research draws from and contributes to several streams of research, such as those on preventive health marketing, consumer vulnerability, behavioral change, life transitions and consumption, and sustainable consumption.

Experience

  • 2025–present
    Professor, Auckland University of Technology
  • 2024–present
    Head of department, Auckland University of Technology
  • 2019–2024
    Associate professor, Auckland University of Technology

Education

  • 2010 
    University of Malaya, PhD / Marketing

Contact Sheau for

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