Irmine Keta Rotimi

Irmine Keta Rotimi is a PhD student in Marketing at Auckland University of Technology, New Zealand. Her research primarily explores child influencers, focusing on their practices, the dynamics of their influence, and strategies for empowering and safeguarding these children in the digital space. Her published work includes a book chapter titled “Digital Media and Kidfluencers in the Twenty-First Century: What and Who Are the World’s Children Watching?” in Young People and Social Media: Contemporary Children’s Digital Culture. She has also authored the recent article “Unboxing the Child Influencer Paradoxes: A Research Agenda”, which delves into the paradoxical tensions faced by child influencers.