The crudely animated film Niu Lai seemed destined for oblivion when it was released earlier this month. Now the whole world knows about it.
Articles on Viral content
Displaying 1 - 20 of 34 articles
Maybe we love Neil because we’re jealous of his freedom
The Backrooms horror legend began as an anonymous 4chan post in 2019. Now it’s an A24 film by director Kane Parsons – just 20 years old.
Although Jimmy Donaldson might have you think otherwise, exploiting people for entertainment can’t be morally offset by doing good elsewhere.
This new wave of AI short dramas is absurdly addictive. Understanding the psychology is the first step towards breaking the spell.
The visuals being used by the White House frame real victims of war as game avatars. And avatars, by definition, are not grievable.
The response has highlighted a disconnect between the feelings of people in these industries, and their ability to address the challenges ahead.
Online sleuths are on a mission to decode the massive Epstein file dump. The resulting chaos shows there’s a fine line between genuine clues and conspiracy.
The catchphrase ‘you’ve met me at a very Chinese time of my life’ is doing the rounds on social media. What does it mean?
The trend is largely inspired and practiced by ‘therians’. Not to be confused with furries, therians are people who identify as non-human animals.
By using Gwyneth Paltrow as a ‘temporary spokesperson’, IT company Astronomer is laughing with the public over former chief’s viral scandal.
What’s actually happening in your body when you eat an entire cucumber? Two dietitians explain.
Cybercriminals are exploiting the growing market for online clicks. But there are measures to prevent this new kind of fraud.
Social media algorithms, anonymity and viral culture combine to amplify online abuse. To combat trolling, everyone must work together.
Between Snoop Dogg’s antics, a muffin-obsessed swimmer and the coolest sharpshooter in the world, this year’s games delivered viral moments in spades.
For most people, there’s a strong ‘awe’ factor when witnessing inter-species bonding. What is it about our own psychology that prompts this?
These tests can even be harmful to the people being ‘tested’, as well as to the couple.
Nine years after the attacks, a look back at why the hashtag was so successful.
Peer pressure, amusement and the desire for attention help explain why young people participate in risky social media challenges.
When Maree was given flowers by a TikTok influencer, she felt ‘de-humanised’ and reduced to her age. Here is how benevolent ageism shows up in our society.
Top contributors
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Lecturer in Marketing, The University of Melbourne
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Faculty Research Fellow, University of Sheffield
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Professor of Biology (Evolution, Behaviour and Environment), University of Sussex
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Senior Lecturer in Psychology, University of Winchester
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Assistant Professor of English, Penn State
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Senior Lecturer in Statistics, University of Glasgow
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Associate Professor of Applied Linguistics, University of Reading
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Adjunct Lecturer, Flinders University
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Associate Vice President for Entrepreneurship and Innovation, Clemson University
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Lecturer, Learning & Teaching Innovation, Flinders University
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Director, UNSW Ageing Futures Institute, UNSW
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Assistant Professor, University of Kinshasa
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Lecturer, Media, University of Tasmania
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Senior Lecturer in Psychology, Edith Cowan University
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Associate Professor of Sports Media; Director of the National Sports Journalism Center, Indiana University