The crudely animated film Niu Lai seemed destined for oblivion when it was released earlier this month. Now the whole world knows about it.
Articles on Memes
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A psychologist explains why the dark humor around Mangione’s case isn’t evidence of nihilism but of what happens when demands for moral seriousness stop feeling credible.
A psychologist explains why dark political humor doesn’t prove young people are nihilistic, but rather reveals what happens when moral seriousness no longer feels credible.
‘Typoglycemia’ is often shared online as a quirky insight into how our brains work. But this viral claim is only part of the story.
The recent clip from her ongoing press tour has gone viral – with an overwhelming positive response from Muslims and Arabs.
The action star’s death forced fans to reckon with his strange legacy: a real person with a complicated past, and a meme that made him into an immortal symbol of exaggerated masculinity.
The visuals being used by the White House frame real victims of war as game avatars. And avatars, by definition, are not grievable.
Humor has served many functions since Russia’s full-scale invasion, from providing Ukrainians with a sense of escape and hope to spreading news.
The adoption of Draco Malfoy as a new year’s symbol has much to teach us about the complexities of Chinese wordplay.
The rapid responses of netizens to political news with memes means that comedy formats like Mock the Week will always be trailing behind
From Pig Latin to Punch Buggy, kids have long used nonsensical language, gestures and games to carve out cultures of their own.
In 2025, young people around the world are mobilizing to protest against injustice, precariousness and repression, and they are making their voices heard in the public sphere.
Brainrot creates a shared cultural code.
Ukrainian memes are a testament to Ukraine’s ongoing resistance to Russia and a powerful force in contemporary Ukrainian nationalism
The legacy of this cringey vampire romance has endured – especially online, where Twihards can’t get enough of the memes and spoofs.
In a polarized environment, the elevation of a figure into a saint does more than honor the individual. It turns a political struggle into a sacred one.
Memes don’t just mock or mythologize — they shape political feeling. From Trump and Musk to Mangione, viral images remake our sense of identity and justice.
The framing of TikTok content could hurt the reputation of the two countries.
By sentimentalising the summer of 1976, we strip away its lessons.
Visual content, including manipulated images, is a staple of propaganda and political messaging. AI analysis shows that a surge of these memes can precede the outbreak of wide-scale violence.
Top contributors
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Researcher at Microsoft Research, Cambridge UK. Previously, The University of Queensland
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Senior Lecturer in Journalism, University of Westminster
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Professor of Internet Studies & Director of Influencer Ethnography Research Lab, Curtin University
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Assistant Professor of Experimental Psychology, Utah Valley University
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Assistant Professor of Sociology, Davidson College
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Postdoctoral Research Associate, University of Virginia
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Senior lecturer, University of Lincoln
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Assistant Professor, Department of Communication, College of Charleston
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Professor of Communication, Baylor University
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Professor, UCL
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Professor of Media Studies, Penn State
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Lecturer in Sociology, University of the Sunshine Coast
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Assistant Professor of Rhetoric and Technology, Kansas State University
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Assistant professor, University of Zurich
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Lecturer, London School of Hygiene & Tropical Medicine