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Cereals use an array of techniques to capture kids’ (and parental) attention, for example, cartoon mascots, licensed media characters or fun shapes, colours and/or flavours. THE CANADIAN PRESS/Richard Buchan 

Children’s cereals promise breakfast fun and nutrition, but are still high in sugar

Using government developed criteria for marketing to kids, none of the child-targeted cereals examined would be permitted to be advertised to children, and 96 per cent surpassed sugar thresholds.

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