Unboxing videos are popular – earning children as young as two thousands of followers and, potentially, big money. But there are also challenges and risks for these pint-sized content creators.
Articles on Native advertising
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When news outlets also publish so-called ‘native advertising,’ their journalistic reputations suffer – and their news coverage shies away from the companies that paid for the ads.
Allegations that the newspaper has been promising positive coverage in return for payments have rocked the big-selling London newspaper.
As customers gain more control of their media environment, advertisers have to go to greater lengths to get their brand name seen, known and remembered.
The lines are blurring between programs and commercials.
Many readers can’t tell the difference between native ads and editorial content. So will a web publisher’s credibility take a hit if it ‘goes native’ with its ad strategy?
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
In the endless drive to get people’s attention, advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In this Native Advertising series we find out what it looks…
Top contributors
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Professor of Marketing, Royal Holloway, University of London
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Professor, University of Technology Sydney
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Assistant Professor of Journalism, California Polytechnic State University
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Professor of Bioethics & Medicine, Sydney Health Ethics, Haematologist/BMT Physician, Royal North Shore Hospital and Director, Praxis Australia, University of Sydney
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Associate Professor of Communication, College of Mount Saint Vincent
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Professor of Journalism, Goldsmiths, University of London
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Professor of Bioethics, Macquarie University
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Associate Professor, Melbourne Law School, The University of Melbourne
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Associate Professor of Mass Communication, Boston University
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Doctoral Candidate, Marketing and International Business department, Auckland University of Technology
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Distinguished Professor of Public Communication, University of Technology Sydney
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Professor of Marketing, Marketing and International Business department, Auckland University of Technology
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University