Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
Articles on product placement
Displaying all articles
The release of “No Time to Die”, scheduled for next spring, is an opportunity to analyse the role of the Aston Martin brand and the way it contributes to the construction of the character.
Evidence confirms that minimum-force policing is safer and more effective than the style of policing so colourfully depicted in US crime shows and movies like Die Hard.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
The growth in popularity for larger, supportive underwear has, in turn, led to huge amounts of innovation in the sector and a 70,000 mile supply chain.
Sex isn’t the issue – we should object when TV programmes try to sell us anything.
Names like Zoella, Caspar, Alfie Deyes, and Tanya Burr might not trip off the tongue for the over 35s, but they are among the vloggers (video bloggers, that is) at the vanguard of radical changes in the…
Best-selling novelist William Boyd’s decision to take a commission from Land Rover to write a short story might strike some as a sell-out of the highest order. Indeed, some publishers and writers claim…
Disclosure of paid product placement in television sitcoms decreases how much these products influence consumer behaviour…
Top contributors
-
Professor of Marketing, Royal Holloway, University of London
-
Reader in Media Studies, University of East London
-
Professor of Operations and Supply Chain Strategy, University of Warwick
-
Lecturer in Marketing, University of Bristol
-
Associate Professor of Marketing Kelley School of Business, Indiana University
-
Honorary Fellow, Deakin University
-
Senior Lecturer in Marketing , Birkbeck, University of London
-
Associate Professor, Criminology, Deakin University
-
Maître de conférences en Sciences de l'information et de la communication, Université de Lorraine
-
Professor of Marketing, Pepperdine University
-
Professor of Marketing, University of Bristol