The lines are blurring between programs and commercials.
Articles on Social advertising
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Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
News that the Conservative Party has been spending more than £100,000 a month on Facebook advertising has its supporters and rivals all wondering if this is money well spent. It seems like a lot of money…
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
No sooner had the Netherlands beaten Mexico with an equaliser two minutes before the end of the match and a last minute penalty, than KLM joined those who seek to capitalise on the drama of the World Cup…
Advertisers responsible for getting important messages through to a population swamped with advice and warnings suffer from understandable frustration. So, what does it take to make people take notice…
Top contributors
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Senior Lecturer and Co-Director of the Centre for Digital Business, University of Salford
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Associate Professor of Communication, College of Mount Saint Vincent
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Senior Lecturer, Communication Studies Group, University of Technology Sydney
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Head of Sports Research, University of Liverpool
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Professor of Advertising, University of Florida
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Founder of Mindful Marketing and Professor of Marketing, Messiah College
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University