Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Articles on branded advertising
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The lines are blurring between programs and commercials.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
A deal was struck with 20th Century Fox to run a native advertising campaign on MailOnline and Metro.co.uk to promote the release of Ben Affleck’s latest film, “Gone Girl”. The movie was advertised in…
Advertising is going ‘native’, creeping in to places formerly reserved for editorial content. In the final piece in our series, we look at the lack of regulation around such “embedded” content. UK media…
Branding that’s targeted at children can make healthy food a more attractive option than unhealthy food, according to a new US study. Researchers from Cornell University found that a sticker of the popular…
Top contributors
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Professor of Technology & Society, Bangor University
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Professor of Population Nutrition and Global Health, University of Auckland, Waipapa Taumata Rau
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Distinguished Professor of Public Communication, University of Technology Sydney
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Lecturer, Indiana University
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Associate Professor of Communication, College of Mount Saint Vincent
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Senior Visiting Fellow, School of Medical Sciences, UNSW
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Sessional Lecturer, Marketing, RMIT University