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Kevin Shaw

You don’t have to be a cute koala to be an Instagram influencer. Give lizards and bugs a chance and we’ll like them too

Cute and fluffy species get most of the attention that attracts resources to conserve them. But a new study finds people respond well to creepy crawlies if they’re given time in the media limelight.
Ashkar Dave / Unsplash

How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out

None of the major digital platforms lets the public see what advertising they carry and how it’s targeted, according to a new report.
Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal‑looking food

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
Influencers like Kim Kardashian, who has 307 million followers on Instagram, need to be aware of problematic engagement. (Photo by Evan Agostini/Invision/AP)

The dark side of social media influencing

Influencers need to be aware that some of their followers may have unhealthy relationships with social media. Although it contrasts with their goals, influencers can help create healthy relationships.

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