Increasingly, digital advertising is designed to dissolve into the flow of the content you consume online.
Articles on Digital advertising
Displaying 1 - 20 of 28 articles
Almost all online ads are now automated. And they’re becoming more and more annoying.
Google has a 90% market share of the market for general search engines.
Calls for the Fair News Digital Bargaining Bill to be fast-tracked are misguided. A better solution would be a straight levy on digital advertising to fund public interest news production.
None of the major digital platforms lets the public see what advertising they carry and how it’s targeted, according to a new report.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
Each time you visit a page hosting ads, an automated ad auction begins behind the scenes — where the highest bidder wins the chance to target you with their product.
Unlike scholars, Google’s search engine can’t automatically decide which sources are the most important, most accurate or most significant.
The pandemic hit media hard, but a new report shows New Zealand now has more independent news outlets than at any time in the past decade.
The code seems to oversimplify how news content on big digital platforms should be assigned commercial value.
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
The new payphones have Wi-Fi, mobile charging and transport information. But city councils are concerned they’re digital billboards for Telstra, which could cost billions in lost productivity.
TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn’t new. In fact, it’s almost as old as our cities.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that’s not the whole story: The company has some positive qualities, too.
To get out of the digital advertising quagmire, the only way is (business) ethics.
Facebook and Google already face a legal complaint in the wake of the new data protection law, but the most precious data still isn’t covered.
The ACCC’s inquiry into digital platforms should make it easier for users to identify advertising on Google.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
For advertisers, media content is becoming less important than personal information.
Top contributors
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Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
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Professor of Digital Media, The University of Queensland
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Research Officer, School of Communication and Arts, The University of Queensland
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Professor of Marketing, The Ohio State University
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Professor of Computer Science and of Engineering & Public Policy, Carnegie Mellon University
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Associate Professor of Computer Science, Carnegie Mellon University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Graduate Research Assistant at the Institute for Software Research, Carnegie Mellon University
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Assistant Professor of Marketing, University of North Carolina Wilmington
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Associate Professor of Marketing, Tilburg University
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Founder of Mindful Marketing and Professor of Marketing, Messiah College
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Professor of Management and Innovation, International Institute for Management Development (IMD)
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Professor of Advertising, University of Florida
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Senior Lecturer, Department Chair, Swinburne Law School, Swinburne University of Technology
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Professor of Technology & Society, Bangor University