Apple’s latest iPhone operating system lets you opt out of having your online habits tracked by the apps you use. That’s a big part of Facebook’s business model, but don’t expect a privacy revolution.
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Attempts to model your web experience led to fears of an echo chamber effect, but rather than reinforcing your sense of self, the process might be altering it.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
It’s becoming increasingly obvious that as we spend more time communicating via social media, we are disappearing into bubbles. We receive information from the same sources and witness the views of the…
Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…
With Facebook eyeing mobile internet, it is no accident that Mark Zuckerberg is making a much-publicised appearance at the Mobile World Congress in Barcelona this week. In attendance are executives from…
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…
Top contributors
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Professor of Technology & Society, Bangor University
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Marketing PhD Candidate, The Ohio State University
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Professor of Formal Philosophy / Director of Center for Information and Bubble Studies, University of Copenhagen
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Associate Professor of Economics, Brandeis University
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Professor of Marketing, The Ohio State University
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Associate Professor in Media and Cultural Studies, University of Sussex
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Associate Professor of Marketing, Tilburg University
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Professor of Cyber Security Practice, Edith Cowan University
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Professor of Strategy, Frankfurt School of Finance and Management
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School of Science, Edith Cowan University