From a global clothing brand to our biggest bank, companies that don’t follow the rules on sending marketing spam to Australians have faced hefty fines.
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Almost all online ads are now automated. And they’re becoming more and more annoying.
Social media child influencers are increasingly marketing products normally targeted at adults, such as beauty and skincare items.
Complaining on social media meets two basic psychological needs: the desire for connection, and wanting to feel superior.
A series of studies shows people taking care of loved ones equate effort with love, making them feel guilty for using a product that reduces that effort.
Esports is becoming a goldmine for betting companies. New research shows how their online ads are reeling in children.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there’s an even bigger crisis of trust on the horizon.
The deal escaped scrutiny because the two aren’t direct competitors, yet Amazon’s huge marketing platform will help Whole Foods steamroll rivals. In the past, the Supreme Court has said this violates antitrust law.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
A study of 30 major world economies reveals how worldwide internet use continues to expand to more than three billion users, but it also demonstrates also how this growth is being driven by mobile phones…
In October 2013, US authorities shut down Silk Road, the world’s largest cryptomarket. At the time, prosecutors claimed that the closure of the so-called “eBay of illicit drugs” represented the beginning…
Top contributors
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Founder of Mindful Marketing and Professor of Marketing, Messiah College
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Professor of Marketing, The Ohio State University
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Marketing PhD Candidate, The Ohio State University
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Faculty member & Research Group Leader, Max Planck Institute for Software Systems
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Assistant Professor of Law, University of Kentucky
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Associate Professor in Criminology, Deakin University
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Lecturer in Information Systems, University of Bath
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Associate Professor of Marketing, Tilburg University
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Associate professor, RMIT University
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Senior Lecturer, Communication, Edith Cowan University
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Associate Professor of Marketing, Washington University in St. Louis
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Senior Lecturer and Head of Discipline of Strategic Communication, University of Technology Sydney
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Assistant Professor of Marketing, Northeastern University
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Lecturer, RMIT University
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Assistant Professor of Marketing, Texas A&M University