Companies seem obsessed these days with getting you to ‘like’ them. But what does that really mean?
Articles on Digital advertising
Displaying 21 - 28 of 28 articles
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Studies show sexualized advertising often isn’t effective, and may even have adverse consequences for the product being promoted.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Facebook today unveiled the latest weapon in its digital arsenal: cross-device tracking capability. This enables advertisers to track individuals’ usage behaviours between devices. This means that your…
Top contributors
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Professor of Digital Communication, Director of QUT Digital Media Research Centre, Queensland University of Technology
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Professor of Digital Media, The University of Queensland
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Research Officer, School of Communication and Arts, The University of Queensland
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Professor of Marketing, The Ohio State University
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Professor of Computer Science and of Engineering & Public Policy, Carnegie Mellon University
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Associate Professor of Computer Science, Carnegie Mellon University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Graduate Research Assistant at the Institute for Software Research, Carnegie Mellon University
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Assistant Professor of Marketing, University of North Carolina Wilmington
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Associate Professor of Marketing, Tilburg University
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Founder of Mindful Marketing and Professor of Marketing, Messiah College
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Professor of Management and Innovation, International Institute for Management Development (IMD)
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Professor of Advertising, University of Florida
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Senior Lecturer, Department Chair, Swinburne Law School, Swinburne University of Technology
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Professor of Technology & Society, Bangor University