Much of the world still needs to make progress in regulatory terms, and platform transparency cannot be treated as a corporate choice.
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The latest announcement doesn’t tighten existing prescribing or marketing rules for medicinal cannabis. It just reminds health professionals what the rules are.
Although competition between streaming platforms remains as hot as ever, viewers seem to be getting the short end of of the stick.
New research shows that scrolling through Instagram can effect our processing and language capabilities. Listen to The Conversation Weekly podcast.
Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don’t conform to them will be banned. Should Australia follow suit?
India’s advertisements not only challenge but also reverse the dominant roles that Indian men assume with the women in their lives.
Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
The most-tweeted live television event was a hit with black audiences, who also noticed a shift in the ads that aired.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Sure, you got meals served on china. But planes were frequently delayed, hijacked, and prone to fatal crashes.
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of Higher Education Policy, Monash University
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Senior Lecturer, Department Chair, Swinburne Law School, Swinburne University of Technology
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Professor in department Law, Managment, and Social Sciences, EM Lyon Business School
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Fellow for Cyber-security and Internet Governance, School of International and Public Affairs, Columbia University
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Instructor, DePaul University
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Visiting Lecturer at Université Grenoble Alpes and Consultant in Multicultural Managment and Communications
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Professor of Marketing, The Ohio State University
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Boston College
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Professor of History, University of Dayton
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MScR candidate, University of Wollongong
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Honorary Professor, University of Wollongong
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Professor of Technology & Society, Bangor University
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Lecturer, Indiana University
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Associate Professor in Literary Studies, Monash University