Going private would help Tesla reestablish its luxury status.
Articles on Branding
Displaying 81 - 100 of 168 articles
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
It’s all about being ‘sufficiently distinctive’ and in the multi-billion dollar chocolate business, much is at stake.
Ronaldo and Messi cannot go on forever, and Neymar, Pogba and Salah are waiting in the wings.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
While often lumped with other European populist parties, Beppe Grillo’s M5S is a movement of activist fans mobilized by the messages of his “celebrity brand”.
Justin Trudeau’s disastrous trip to India is regarded by some as an exercise in so-called nation branding gone badly. But we might want to blame the game, not the player.
In competing with Canada’s black markets, legal cannabis has potential strengths and weaknesses. Most flow directly from governments’ policy choices.
Canada does well growing crops and raising livestock, but it’s missed the boat in developing its own popular food brands. As preferences change, Canada has a chance to shine in the agri-food sector.
Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
While Champagne seems eternal and unchanging, its fame is in fact the product of four founding myths. These have shaped its identity and the images now associated with its consumption.
Wine labels feature a seemingly endless variety of images, type and themes. But an analysis shows that two broad themes dominate, each with four subtypes, all to craft stories that appeal to consumers.
There’s a strong case for governments to allow cannabis producers to brand their products via packaging and advertising like any other product. It could boost quality and consumer satisfaction.
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Do you know where your beer was brewed?
Many “imported beers” are actually made locally. Should we have clearer labelling for the origins of beer?
In two years Kylie Jenner has gone from socialite to the head of a leading cosmetics brand. What does this success say about the power of social media in building strong brands?
Social media is here to stay and gives a platform to companies as well as consumers who hold the power to bring about change.
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
Case analysis of Hermès and its four strengths: a real identity, the creativity and skills of its artisans, innovation, and the fact that it remains an independent family company.
Universities could dramatically transform their role in society through better use of social media
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Lecturer in Marketing, University of Nottingham
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Marketing, University of Southampton
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Professor of Intellectual Property Law, City St George's, University of London
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Emeritus Professor of Marketing, University of Birmingham
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Operations Research, Brock University
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor, Kedge Business School
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Professor of Marketing, Royal Holloway, University of London
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", GEM
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Professor in Marketing, Charles Darwin University
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Professeur en marketing, EM Lyon Business School