A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
Articles on Branding
Displaying 161 - 168 of 168 articles
Don’t worry — you’re not seeing double. Everything looks the same … well, certainly in mass market products such as consumer electronics. The high profile litigation between Apple and Samsung is just one…
Can you own a colour, a name, or a sound? Those questions have been highlighted again in the UK, where there has been another outbreak of litigation about “Cadbury Purple”. Australian trademark law, like…
I am the FakeMarkRolfe telling you that all FakeMarkRolfes on Twitter are liars. And so is the real Mark Rolfe @Marcjohnr. I’ve started with a variation of the old liar’s paradox, not to explore logic…
In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…
MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
Fast disclaimers can make consumers think an advertiser is trying to conceal information, undermining trust in the brand…
Andrew Wilkie is correct when he says that the government needs to sell things better. Developing good policy is not enough in today’s consumer driven world. The government also needs to clearly communicate…
Top contributors
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Lecturer in Marketing, Research School of Management, Australian National University
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Professor of AfroEurasian Sport, EM Lyon Business School
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Senior Lecturer in Marketing, University of Nottingham
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Marketing, University of Southampton
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Professor of Intellectual Property Law, City St George's, University of London
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Emeritus Professor of Marketing, University of Birmingham
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Professor of Operations Research, Brock University
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor, Kedge Business School
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Professor of Marketing, Royal Holloway, University of London
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", GEM
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Professor in Marketing, Charles Darwin University
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Professeur en marketing, EM Lyon Business School