Kristina Harrison

Dr. Kristina Harrison is a marketing scholar whose research explores consumer behavior, sales ethics, political marketing, and the role of emerging technologies such as artificial intelligence in shaping marketing education and practice. In addition to her U.S.-based research, she conducts international studies on political branding and cross-cultural consumer behavior, bringing a comparative perspective to global marketing challenges. She is a clinical assistant professor of Marketing at the Kelley School of Business, Indiana University Bloomington. She earned her PhD in Marketing from Old Dominion University and previously served on the faculty at Indiana State University and the University of Southern Mississippi. At Kelley, Dr. Harrison teaches consumer behavior, sales management, and retail marketing management, incorporating experiential projects, AI-based assignments, and applied industry partnerships. Her teaching philosophy emphasizes the integration of theory, practice, and technology to prepare students for a rapidly changing marketplace.